Re: Descriptive line definition

Subject: Re: Descriptive line definition
From: Matthew DONOVAN <MDONOVAN -at- KEYMAGE -dot- COM>
Date: Thu, 11 Feb 1999 09:44:23 +0100


When we talk about this type of slogan we call it a baseline.

Matt Donovan
User Education Manager

tel: +33 1 44 29 70 50 (ext. 63)
email: mdonovan -at- keymage -dot- com

> -----Original Message-----
> From: Brian Doonan [SMTP:bdoonan -at- CORECO -dot- COM]
> Sent: Wednesday, February 10, 1999 2:53 PM
> Subject: Descriptive line definition
> I was asked by one of my co-workers the name of the descriptive line
> that
> one sees just under the company logo, usually on marketing pamphlets.
> For
> example:
> Microsnot
> The world leader in bad tech support
> It is this line (The world lea...) that I need a name for. Personally,
> I
> would be surprised if it had a name. It's probably one of those things
> which are nameless, like the plastic on a shoelace (and now that I
> said
> this I'm sure someone is going to come up with a name for the plastic
> part
> of a shoe lace).

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