Re: Adobe K2 won't replace PageMaker or FrameMaker

Subject: Re: Adobe K2 won't replace PageMaker or FrameMaker
From: "Carl L. Young" <carl -at- DIGIPUBCORP -dot- COM>
Date: Tue, 2 Mar 1999 09:58:11 -0700

Hey, I think I scooped the New York Times! Here is my post to this list and
the FrameMaker list in January:

> There's been some speculative discussion lately on both the Techwriter-L
> and FrameUser's mailing lists about the futures of FrameMaker and
> PageMaker. Most of this discussion has come in advance of the release of
> Adobe's new publishing software, which is code-named K2.
> John Warnock, co-founder and CEO of Adobe Systems, addressed the Arizona
> Software Association on Thursday, Jan. 7, 1999. Since I was there demoing
> FrameMaker and PageMaker on behalf of the local Adobe sales team, I was
> able to ask John at this public forum to specifically address how K2 will
> affect the futures of PageMaker and FrameMaker. He was very clear in
> stating that both products will continue to be developed after the
> of K2.
> In summary, John said that K2 is aimed at the very high-end publishing
> market, such as color catalogs, magazines and newspapers. (This is the
> area where Quark Xpress rules today.)
> John said PageMaker is generally used for creating marketing collateral,
> brochures and so, and FrameMaker is used in the technical publishing
> market. Adobe sees those markets as separate from the audience that K2 is
> targeting. "FrameMaker will continue to be the program for the technical,
> long-document publishing market," he said. "K2 will be focused on the
> high-end, complex graphics market, such as magazines."
> As a follow-up, I asked him to comment on the Interleaf direct mail
> campaign
> that derides FrameMaker as "revision-locked."
> "FrameMaker is not revision-locked," he said. "There is a team working on
> that (FrameMaker development) right now."

Carl L. Young
DigiPub Solutions Corp.
(602) 788-6512
Adobe FrameMaker, Acrobat, and FrameMaker+SGML sales, training, and

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