Re: logo fatigue (summary and more)

Subject: Re: logo fatigue (summary and more)
From: P Newman <pnewman1 -at- HOME -dot- COM>
Date: Thu, 22 Jul 1999 09:00:23 -0400

Most of us find it distracting and it is a sad commentary on
integrity, but the logo is placed on most cable broadcasts as piracy

----- Original Message -----
From: Henry Vandelinde <vandelinde -at- WORDTEK -dot- COM>
To: <TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU>
Sent: Thursday, July 22, 1999 8:37 AM
Subject: logo fatigue (summary and more)

> Hi all,
> There have been a lot of good suggestions, including making the logo
> watermark, small header, and letterhead.
> Also the ever popular compromise between client desires and
> necessity.
> My initial concern was with saturation. Geoff Hart refered to the
> practise of splasing images of Lenin and Marx everywhere, but my
> about the whole matter lies closer to home.
> I was watching A&E last Sunday. The movie was Robert B. Parker's
> Vices", which I'd been waiting to see for a month (but I digress).
> the whole movie, the A&E icon floated in the bottom corner of the
> Now I know that screen icons are popular and everyone has them, but
> some reason this one really pissed me off. It kept pulling my eyes
away and
> disrupting my concentration. My annoyance with the logo took away
from the
> experience.
> That started me thinking about the idea of logo fatigue, and if
there had
> been any formal study done on the matter. My question to this list
> provided me with an immediate solution. I'm going to generate
> versions of the MS incorporating the suggestions made and then let
> choose, but I'd like to pursue the idea further.
> I'll keep the list posted and welcome any suggestions, info, etc.
> Regards,
> Henry
> _______________________
> Henry Vandelinde, Ph.D.
> vandelinde -at- wordtek -dot- com
> Web:
> 1-877-WORDTEK
> Send commands to listserv -at- listserv -dot- okstate -dot- edu (e.g., SIGNOFF
> Find contractor info at

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