Writing for the Web presents challenges even for those with conventional writing skills. How you organize and structure information becomes critically important. Maintaining consistency is a major concern. You need strategies for keeping readers oriented and ensuring that information is easy to find. When Web content is not presented effectively, customers can be lost and the cost to the organization can be high.

This 2½ -hour, instructor-led e-workshop is designed to help writers and designers organize and present content effectively on the Web. By analyzing the audience and applying research-based principles, participants can make Web content user-focused and easy to find.

3 Oct 2007 Noon-2:30 pm www.infomap.com