If you’re being asked to use your content in more than one way, you might be at the stage where the “more” part includes methods and technologies you’re not really familiar with. Maybe “more” means creating help, sharing the content in a knowledge base, putting the content on the Web, maybe with automatic updates, and now adopting XML, perhaps DITA.

If you’re working on the marketing or Web side, maybe content re-use means syndication or collaborative creation with other departments or divisions, or incorporating content from other sites or user-generated content. It could mean figuring how to build community or provide better support or get better feedback.

In either case, you're in the position where you’re supposed to figure out the XML stuff and the Web stuff and the stuff around RSS feeds and copyright, how it all fits together, and why you need any of it, anyhow.

After all, if you’ve even tried to single-source your technical content between a Content Management System and a Learning Management System, you’ll recognize how hard it is to find two systems that “play nice” together, let alone get an entire corporate strategy in place , it’s easy to get overwhelmed.
So what’s a content professional to do?

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