Join CIDM members and colleagues at the 10th Annual Best Practices Conference in Santa Fe, New Mexico on September 15-17, 2008. At the premier industry conference for publications and content managers, learn how your colleagues are promoting and implementing innovative best practices.

The world is changing around us in a revolutionary way. No longer can we count on the gradual evolution of practices from poor to better. We must find ways to innovate more rapidly and effectively by motivating our teams, collaborating with colleagues, and communicating with our customers and our management.

At the 2008 Best Practices Conference, hear CIDM presenters talk about the Critical Conversations they have to spur innovation and advocate for changes that benefit their content consumers. Learn what managers mean when they discuss “changing the language of engagement.” Hear the stories our members tell about the critical conversations they hold with

• team members who must embrace new ways of engaging with content customers
• customers who must tell us about the content they most value
• colleagues throughout the global enterprise who are responsible for creating content
• senior management who must recognize that content is a marketable asset
• information technologists who understand that content is more than data

At the center of our Critical Conversations is a value proposition for content development. In September, you learn how to

• create and communicate a comprehensive value model for content
• measure productivity and effectiveness
• establish a service model for content development
• develop the right skills to move our organizations forward

As we are challenged with global change—recognizing the impact of reorganizations, offshore development, mergers and acquisitions, new delivery methods, and more—we come together to offer support, knowledge, and experience to our management community.

For more information and to register visit the conference web site at
http://www.infomanagementcenter.com/bestpractices/2008/index.htm.