MEDIA ADVISORY

WHO:
Society for Technical Communication, Phoenix Chapter, and others who are interested in the communication of scientific and technical information

WHAT:
Designing Documents That People Really Read and Use: a Whirlwind Tour of Information

PHOENIX – September 24, 2008
The Society for Technical Communication (STC), Phoenix Chapter, presents its October workshop on Wednesday, October 15.

In this full-day workshop, Geoff Hart will offer his perspective on designing documents that people really use. Geoff Hart will discuss the key concepts in information design (the art and science of effective communication with an audience by judicious combination of words and pictures). The workshop will explain ways we can learn enough about our audiences so that we can effectively meet their needs (audience analysis), provide insights into how readers read text and analyze visual information and show how we can use this knowledge to design documents that can be understood and used effectively. The theory will be combined with hands-on exercises to provide attendees with enough experience to begin applying the new knowledge in their own workplace.

WHEN:
Wednesday, October 15, 2008
* 9:00 a.m. until 4:00 p.m.

WHERE:
Hilton Phoenix Airport – 2435 S. 47th Street, Phoenix AZ 85034

PRICING AND REGISTRATION:
The cost is $75 for STC Members, $99 for Non-members. This includes morning pastries and beverages, lunch and afternoon beverages. To register online, go to http://www.stc-phoenix.com/events/registration-form.

ABOUT GEOFF HART:
Geoff Hart is an STC Fellow with more than 20 years of experience as a writer, editor, information designer and French translator. He has published more than 300 articles, most available via his website, as well as the book Effective Onscreen Editing. There is more information on Geoff’s website at http://www.geoff-hart.com/

ABOUT THE SOCIETY FOR TECHNICAL COMMUNICATION:
STC is an international professional and educational organization that advances the arts and sciences of technical communication. Our 18,000 members include technical writers, editors, multimedia designers, Web and intranet page designers, and others who work to make technical information understandable and available to those who need it. The STC Phoenix Chapter has 140 members who work in a variety of industries for various public and private companies, government agencies, and small businesses. Find out more online at www.stc-phoenix.com.

Contact Mike Schwinghammer at (480) 314-3493, visit http://www.stc-phoenix.com or email public_relations@stc-phoenix.com.

If you have any questions or would like additional details, feel free to contact me.

Mike Schwinghammer
Public Relations Manager
Society for Technical Communication Phoenix Chapter
public_relations@stc-phoenix.com
480-314-3493

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