by Herman Holtz
Some people in the flying business are fond of reminding people that there are old pilots and there are bold pilots, but there are no old bold pilots. That sounds as though it ought to be true enough in flying, where boldness often winds up in morning headlines, but in the writing biz, many of us can probably do with a bit more boldness. There is an enormous amount of competition for the attention of your intended reader. A bit of boldness in attracting and holding our intended readers' attention can only help, but far too many writers tend to play it safe--or what they think is playing it safe--by writing plain vanilla prose and being as general and vague as possible.
