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And then there's Bill Horton, JoAnn Hackos, Jakob Neilsem, Donald A. Norman,
and a few others.
I always love listening to Jared Spool, even if some claim his research
methodology is less than rigorous.
But then, if you're receiving unsolicited commerical email, why not dash off
a note directly to the speaker that a marketing campaign using spam will
turn people away.
Chuck Martin
"Andrea Brundt" <andrea_w_brundt -at- hotmail -dot- com> wrote in message news:218303 -at- techwr-l -dot- -dot- -dot-
> I just got an bulk email from the Rockley group that announces an upcoming
> visit to Seattle by Ann Rockley. Honestly, it sounds like the Pope is
> coming.
>
> Don't get me wrong -- I mean no disrespect to the person or the
organization
> (I confess, I don't know much about either). I just don't recall any other
> documentation-related marketing campaign that built a "guru-aura" around a
> person more than a methodology or a product. Maybe it was like this when
> Hackos started out, too. I don't recall. Anyway, has anyone found this
> marketing campaign persuasive?
>
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