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No matter how well organized the project, no matter how well identified the
tasks, if the writing is crappy, the documentation will suck.
I could not agree more. You can spend all the time you'd like on end-user
task analysis, documentation organizing, estimating, and verification, but
if the doc is poorly written and hard to read, it doesn't mean a thing. The
users won't read it. Their productivity suffers (not to mention your costs
increase as tech support is inundated with calls). Planning/evaluating are
important - don't get me wrong - but certainly not *more* important. There's
no way around it - if you want the docs to matter, writing skills matter.