TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:RE: Techies vs Usability vs. Porn From:Jim Shaeffer <jims -at- spsi -dot- com> To:TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com> Date:Wed, 16 Feb 2000 09:18:42 -0500
<snip>Clearly the market has said "usability is secondary to
Then how do we explain the success of Windows and of Microsoft Office?<g>
More to the point, the market is not a monolith. Early adopters will choose
functionality over usability. Mature and mass markets will demand usability.
(Fun when the managers are early adopters and the workers are mass-market
types.) AOL, Amazon.com and Microsoft are fanatic about ease of use and use
their technological expertise to deliver it.
Cutting edge technology, by definition, sells to early adopters.
Also, products with an inherently limited audience are not driven toward
ease of use, as long as they solve a problem. (See Moore's _Crossing the
Chasm_ for more about market evolution.)
Jims -at- spsi -dot- com <mailto:Jims -at- spsi -dot- com>