RE: Marketing's Role

Subject: RE: Marketing's Role
From: kimber_miller -at- acs-inc -dot- com
To: <lnk -at- ontario -dot- com>, <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 29 Feb 2000 13:32:05 -0600

If your Marketing department does a thorough job of defining the company's
target, they can provide you with relevant detail about your intended and
secondary audience, the work environment, etc. Potentially, working with someone
in Marketing can help a techwhirler position the deliverable so that it gains
the widest acceptance and usability.

Working with Marketing can be detrimental, OTOH, if someone in that department
begins dictating TW practices about which they know nothing. OTOOH, they can
assist with color selection, jargon, etc. if they know a lot about a market that
is foreign to the TW.

So, as always, it depends. I hope this turns out to be a beneficial relationship
for you.



Kimber Miller
kimber_miller -at- acs-inc -dot- com
Affiliated Computer Services
Dallas, Texas

"This is the final test of a gentleman; his respect for those who can
be of no possible service to him."
--William Lyon Phelps

-----Original Message-----
From: Lisa Kemp <lnk -at- ontario -dot- com>
Sent: Tuesday, February 29, 2000 7:21 AM
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Subject: Marketing's Role

What role does a Marketing Department typically have in reviewing or
creating the layout for documentation (including manuals, training
materials, letters, etc.)? I am particularly interested to know if your
Marketing Department reviews technical training materials.

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