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Christi my dear, I spoke to a crowd at the STC conference about "Making the Move
to Marketing." Currently (ugh, do I sound pathetic or what???) I am updating my
very dated web site and I will downloadable material from our session, there are
reference books listed and what we talked about. I would encourage you to
participate in the STC MarCom SIG, get their newsletter, and join the list, you
may get helpful information from them as well.
Check my site in a couple of days for that info. Follow the STC Conference link.