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Subject:Re: movie ad From:"Carma C Allen" <ccallen -at- beckman -dot- com> To:techwr-l -at- lists -dot- raycomm -dot- com Date:Tue, 13 Jun 2000 09:54:26 -0700
Bill Swallow alleged:
>I'm guessing that among the thousands of ways to advertise, that was probably
not the best. Wrong type of audience. Sure the right people may have been in the
audience, but they are looking for entertainment, not a solution to their
documentation dilemma. Chances are they don't have a pen on them, or one handy
enough to jot down a name and phone number in the dark.
I have no comment about the audience type, but surely you know that the "right"
people would have no need of a pen. They all have their Palm Pilots forever at