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Subject:Re: movie ad From:Bill Swallow <bswallow -at- poweradz -dot- com> To:TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com> Date:Tue, 13 Jun 2000 08:52:44 -0400
I was at the movies this weekend (Gone in 60 Seconds--I give it a thumbs
down). Anyway, before the film, the theatre, like most, runs local ads and
trivia questions on-screen before the film. One of the on-screen ads was
for a local, Sonoma County, CA technical writer. I'm wondering how
effective this kind of advertising is, and if anyone else has thought of it.
In this market, I wouldn't think you'd *need* to advertise, what with all
the high tech moving into Sonoma County from the South and East Bay. Still,
it caught my eye.
Sorry to hear the movie sucked. By the TV ads and movie trailers, I can see it's not a movie I'd be interested in anyway.
As far as the ad... it doesn't hurt to advertise, unless you do it wrong. I'm wondering how many responses this person got as a result of the ad. I believe that type of ad is relatively inexpensive. I guess it could be effective to some small degree, but the majority of the audience I'm sure either weren't paying attention or were left saying to themselves "WTF?!?".
I'm guessing that among the thousands of ways to advertise, that was probably not the best. Wrong type of audience. Sure the right people may have been in the audience, but they are looking for entertainment, not a solution to their documentation dilemma. Chances are they don't have a pen on them, or one handy enough to jot down a name and phone number in the dark.