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As a recent college grad I though I would add my two cents to this discussion.
First cent, see if your college offers any career help. I was recruited
right out of college through my college's career center. Companies that
recruit strait out of college are more willing to take on an in-experienced
Second cent, a professor gave me this piece of advice a couple of years
ago, if a company is looking for engineers, programers, etc apply anyway.
Most companies looking for engineers or programers need tech writers too.
When I applied for my current job they where looking for engineers. When
the recruiter saw my resume, he remembered that my boss was looking for
another writer, so I got the job.