Re: accuracy in packaging

Subject: Re: accuracy in packaging
From: Dick Margulis <margulis -at- fiam -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 19 Oct 2000 18:02:21 -0400

Okay, my turn, my turn...

1969. Advertising copywriter. My boss thought he could trust me to write
the TV Guide blurb ads for "The FBI," which was sponsored by Ford, our
client. I'd skim the script for the episode and write a one-sentence
plot summary, playing it as straight as I knew how (as neither Ford nor
the FBI gave me the impression that humor was permissible). There were
consequences one week, however, when I wrote, "Efram Zimbalist, Jr., is
attracted to the woman he is pursuing and goes soft on her."

An older and wiser Uncle Dick

Janice Gelb wrote:
> >
> Good one. My personal favorite was when I was in Israel,
> editing a writer who had English as his third language
> (after Arabic and French). We were working on documentation
> for a pilotless reconnaissance plane for the US Air Force,
> were behind schedule, and were working late into the night.
> At about 9 pm, I got to the following instruction:
> "Tighten nuts on stud until stiff."

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