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Here's a juicy piece of polemics, as if we don't need more of that:
The BuzzWhackery website (www.buzzwhack.com) takes great glee in skewering
fancy obfuscations. One of its latest is "information architect, which I
quote here with all due credit given:
information architect: A hugely inventive and successful way in which
librarians (and a host of other wannabees) have made themselves relevant to
computers and the Internet. An information architect's job is to balance the
needs of Web site sponsors, the users and the designers so that information
is presented in a manner that makes all concerned happier -- and the
Does anybody besides me wonder if we can get away with calling ourselves
"information architects" too?
(At home, when I take out the garbage, my wife calls me her "sanitation
"Caution: Cape does not enable user to fly."
-Warning label on my son's Batman costume
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