Winning Contests

Subject: Winning Contests
From: Paul Hanson <PHanson -at- Quintrex -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 8 Jan 2001 08:09:52 -0600

Below is an email from one of our sales guy. I think it speaks for itself.
-----Original Message-----
From: Paul Hanson
Sent: Friday, January 05, 2001 3:12 PM
Subject: Sales ? for you

Have any of our competitors boasted of having "Award-Winning
Documentation"? Do you think saying that a product's documentation is
award-winning would help sell a product?

I'm on a technical writers' email list and this topic is being
discussed and I wanted your opinion(s).

> Absolutely, that would be one of the best sales touts in our industry.
> Prospects are constantly dinging companies on "their lousy documentation"
> or lack of documentation.
> If you could win us an award we would take you out for beer for a month.

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