Trademark usage guidelines

Subject: Trademark usage guidelines
From: "Rowena Hart" <rowena -at- vocalscape -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 4 Apr 2001 12:23:45 -0700

Hi all,

In my new job I don't have the handy-dandy
MS Manual of Style or any other style manual
on hand, and my memory is failing me on a
particular issue of style.

Could someone out there distill the guidelines
for using the (TM) and (R) symbols in print
and online documents? I can remember a few of
the guidelines, but not all of them, i.e.

- do not use (TM) and (R) in headlines
- use (TM) and (R) the first time the product
name is used in the body text of a web page/
chapter/flash screen, etc.
- never alter the trademarked name by
pluralizing it, making it possessive, or
abbreviating it
- use (TM) and (R) whenever the product name
is spelled in full in graphics

What else is there?

It's probably best if people respond off-list.
I don't want to clutter up the list with
such a simple question.



Rowena Hart
Senior Technical Writer
Yahoo! Messenger ID rowena_hart

VOCALSCAPE Communications Inc.
Unit 203 - 3991 Henning Drive
Burnaby, BC Canada V5C 6N5
Tel:(604) 437-VOIP (8647)
Fax:(604) 437-8646
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