RE: Trademark usage guidelines

Subject: RE: Trademark usage guidelines
From: bryan -dot- westbrook -at- amd -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 4 Apr 2001 14:32:32 -0500

Most trademarks are used as adjectives and not nouns. For example:
Kleenex(R) tissues or WeedEater(R) cordless trimmer. This rule would
eliminate the possibility of making plurals of possessives out of them.

I don't know if they still do, but Writer's Digest used to have a lot of ads
from companies that wanted to stress their trademarks as such.

-----Original Message-----
From: Rowena Hart [mailto:rowena -at- vocalscape -dot- com]
Sent: Wednesday, April 04, 2001 2:24 PM
Subject: Trademark usage guidelines

Could someone out there distill the guidelines
for using the (TM) and (R) symbols in print
and online documents? I can remember a few of
the guidelines, but not all of them, i.e.


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