Re: Not again: certification?

Subject: Re: Not again: certification?
From: Richard Goldberger <RGOLDBER -at- mobius -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 20 Apr 2001 14:59:12 -0400

Raising levels of awareness among managers and HR personnel is just a matter
of money.

I belong to the CPA society in Australia. The society spends thousands of
dollars vigorously advertising and promoting its CPA designation (it
competes with a rival organization) to ensure maximum exposure and
recognition within its target market, the wider business community.

Assuming the STC went ahead and instituted a certification process, then
given sufficient resources and effort, it could readily establish its brand
as the de facto standard in the tech comms field. If, for example, the STC
flooded IT trade magazines with ads asserting the superior quality of
documentation produced by its members, 'awareness' among technology
professionals would shoot up.

Of course, awareness is one thing, respect another. As many people have
already mentioned, the certification effort would only succeed if, over
time, hiring managers found certified writers consistently performed better
than their non-affiliated peers.

Richard Goldberger

>>Subject: Re: Not again: certification?
From: "Lurker writer" <lurker_writer -at- hotmail -dot- com>
Date: Wed, 18 Apr 2001 10:29:42 -0500
X-Message-Number: 40

>>But as someone pointed out, many if not most managers aren't even aware of

the STC, so a designation such as "certified technical writer" will have
little meaning to them and probably to most technical professionals as well.

You have to really look at all the factors surrounding the effort that goes
into any certification (including college degrees) to render a determination

of its true (or perceived) value.



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