Define Features and Benefits

Subject: Define Features and Benefits
From: "Beth Myntti" <bamyntti -at- hotmail -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 31 May 2001 16:54:04 -0600

Writers, Can you please share something I've forgotten (favorably or not). How to define what is a feature of a product or service, and what is a benefit. (Offline email reply will be fine by me.) Thanks!

Beth
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