RE: On-line Brochure

Subject: RE: On-line Brochure
From: "Susan W. Gallagher" <SGallagher -at- akonix -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 19 Oct 2001 10:12:54 -0700

> -----Original Message-----
> From: White, Bonita [mailto:BWhite -at- CSXWT -dot- com]
> I have just been asked to put together an online brochure that can be
> accessed from a web site. ... in a format that could
> be printed; ... I am at a loss one
> knows what they
> want, except that it should be creative...Don't you just love tasks that
> really have no
> idea what you are to do. :-)

Well, sometimes those turn out to be the most fun overall, but they can
be intimidating at first, that's for sure.

Like good li'l TWs, let's take a look at the audience and the requirements.
Who is the audience? People at home with color deskjet printers or office
workers with b&w laser printers? For the former, use color; for the later,
design in shades of grey. Neither group will want to/be able to duplex
print, so design for single sided copy; and neither group will perform any
complicated paper folds, either, so design flat.

How're we doing so far???

Next, what do you want to tell them? Unless you can narrow in on your
your brochure will lack focus -- and that's not a good thing. Decide what
you want to present.

And last, what do you want your audience to do? Nothing? then a simple fact
sheet otta do. Buy something??? Talk about the benefits that purchase will
give them, then make it easy for them to contact you -- toll-free phone
number, Web address, MasterCard & Visa cheerfully accepted??? ;-)

Hope that helps point you in the right direction!
-Sue Gallagher
(who enjoys brainstorming 'cause hers is always partly cloudy anyway!)

Announcing new options for IPCC 01, October 24-27 in Santa Fe,
New Mexico: attend the entire event or select a single day.
For details and online registration, visit

Your monthly sponsorship message here reaches more than
5000 technical writers, providing 2,500,000+ monthly impressions.
Contact Eric (ejray -at- raycomm -dot- com) for details and availability.

You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit for more resources and info.

Previous by Author: RE: Documentalist?
Next by Author: RE: Layoff logistics and etiquette
Previous by Thread: FW: On-line Brochure
Next by Thread: Jargon Use

What this post helpful? Share it with friends and colleagues:

Sponsored Ads