RE: "And yet you incessantly stand on your head ..."

Subject: RE: "And yet you incessantly stand on your head ..."
From: "Earl Cooley" <shiva -at- io -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 26 Oct 2001 22:20:40 -0500

> Suppose you were a wholesale grocer and you wanted to emphasize
> that you handle not just ordinary groceries one might find on an
> open shelf but also items that would be in the cooler or the
> freezer. (I know it's a stretch, but bear with me a moment. This
> pertains to the _utlize_ as jargon discussion.)
> Now suppose you were writing a blurb to describe your company,
> and you began the sentence with, "[name withheld to protect the
> guilty] is the leading supplier of quality frozen, chilled and"
> ... and what? I need a word here. Hmmm. Okay, I've got
> it--ambient! Yes, that's it! "...the leading supplier of quality
> frozen, chilled and ambient food to the catering industry ...."
> Ah think ah'm gonna run right out to the supermarket and buy me
> some ambient food rat now. Ooh, no, just a minute. First I wanna
> click the prominently displayed "Company Statement on Foot and
> Mouth" link on the company's home page.
> ;-)
> Dick

I think perhaps the euphemism you're looking for is "fresh" as in
"quality frozen, chilled and fresh food." I know that I would be
reassured by that description. heh.

e=sc^3 (shiva -at- io -dot- com) Earl Cooley III

Announcing new options for IPCC 01, October 24-27 in Santa Fe,
New Mexico: attend the entire event or select a single day.
For details and online registration, visit

Your monthly sponsorship message here reaches more than
5000 technical writers, providing 2,500,000+ monthly impressions.
Contact Eric (ejray -at- raycomm -dot- com) for details and availability.

You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit for more resources and info.

Previous by Author: RE: Layoffs-puzzling question
Next by Author: RE: Fuzzy images
Previous by Thread: Re: Jobs ops in NC
Next by Thread: Titles of forms for cross-references

What this post helpful? Share it with friends and colleagues:

Sponsored Ads