RE: "And yet you incessantly stand on your head ..."

Subject: RE: "And yet you incessantly stand on your head ..."
From: "Earl Cooley" <shiva -at- io -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 26 Oct 2001 22:20:40 -0500

> Suppose you were a wholesale grocer and you wanted to emphasize
> that you handle not just ordinary groceries one might find on an
> open shelf but also items that would be in the cooler or the
> freezer. (I know it's a stretch, but bear with me a moment. This
> pertains to the _utlize_ as jargon discussion.)
> Now suppose you were writing a blurb to describe your company,
> and you began the sentence with, "[name withheld to protect the
> guilty] is the leading supplier of quality frozen, chilled and"
> ... and what? I need a word here. Hmmm. Okay, I've got
> it--ambient! Yes, that's it! "...the leading supplier of quality
> frozen, chilled and ambient food to the catering industry ...."
> Ah think ah'm gonna run right out to the supermarket and buy me
> some ambient food rat now. Ooh, no, just a minute. First I wanna
> click the prominently displayed "Company Statement on Foot and
> Mouth" link on the company's home page.
> ;-)
> Dick

I think perhaps the euphemism you're looking for is "fresh" as in
"quality frozen, chilled and fresh food." I know that I would be
reassured by that description. heh.

e=sc^3 (shiva -at- io -dot- com) Earl Cooley III

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