Re: Intranet Policies and Strategy Docs

Subject: Re: Intranet Policies and Strategy Docs
From: Andrew Plato <intrepid_es -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 13 Feb 2002 09:50:59 -0800 (PST)

<colleen -dot- denardo -at- la-z-boy -dot- com> wrote

> Calling all TECHWR-Lrs!
> Help! I've been asked to develop an intranet strategy (high level) and
> necessary policies that need to be in place before our company will "go
> there."

Those dang kids and that new fangled Internet!

> (At least they are being cautious!!! : )Would any of you kind
> souls have some overview docs available as to what may have occurred at
> your companies? I've completed lots of research but am struggling on
> providing the "bare bones" approach.

This is simply, answer these questions:

What is your goal of a web presence?
What do you hope to achieve? What information do you need to present to
fulfill that goal?
How much money do you have to do this?
Why would people come to your web site?
What would they be looking for?
How soon do you need to have a site up and running?
Are you prepared to develop the site and maintain it or will you outsource
How much will it cost to do it in-house vs. outsourced?
Who will develop the content?
Who will design it?
What will be considered success?
How will you measure success? Hit counters? Web site analysis?

You're writing a project plan. Don't worry about how other companies have
designed their sites. That is irrelevant right now. A high-level strategy
document needs to answer basic business and technical questions, not
compare colors and fonts.

Also, don't obsess over organization. Once you have answered these
questions, organization will be a lot easier to do. You can't organize
components you don't understand.

Andrew Plato

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