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I believe the point being made here is that what we do ain't art; it's craft. Both require "creativity" of various sorts, but they have different goals.
(Have we had this debate before, or have I been reading online discussions for so long that I feel deja vu automatically?)
From: Erika Yanovich [mailto:ERIKA_y -at- Rad -dot- co -dot- il]
Sent: Wednesday, March 20, 2002 7:27 AM
Subject: RE: on technical writers
<What we're practising is not creativity but
Beautiful words, as always. Can't problem-solving be creative? In my
opinion, very much so.
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