Re: Font Selection Methodology

Subject: Re: Font Selection Methodology
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Sat, 13 Apr 2002 18:23:18 -0300


John Fleming wrote:


""Elaine Malfas"" <emalfas -at- lvp -dot- com> wrote in message
news:001901c1e25f$b7fdd240$0200a8c0 -at- Elaine -dot- -dot- -dot-
When selecting more than one font to use in the same document is to
choose fonts created by the same designer. For example, Palatino

(serif)

and Optima (sans-serif) are both designed by Hermann Zapf.


What's your reason for that suggestion, Elaine?

While I can't speak for Elaine, this is very common advice. The rationale is that one designer's style should be consistent enough over different fonts that his or her designs should be compatible with each other.

At times, of course, designers do consciously create fonts that are meant to complement each other. An example is Sumner Stone's Stone Serif and Stone Sans fonts. However, the advice is only general. But, while the advice often works, you may have to know something about the designer's career. For instance, someone like Adrian Frutiger, whose designs cover many decades, changed his interests many times, so a font designed earlier in his career may not go with one from the end of his career. Still, overall the suggestion isn't a bad one.

--
Bruce Byfield 604.421.7177 bbyfield -at- axionet -dot- com

"In the holy bars of Europe I bowed and said Amen
But when my eyes were open she had vanished once again
I chased her down the highway like lights across the sky
I was looking for perfection of a very basic kind."
-OysterBand, "This Town"





^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Free copy of ARTS PDF Tools when you register for the PDF
Conference by April 30. Leading-Edge Practices for Enterprise
& Government, June 3-5, Bethesda,MD. www.PDFConference.com

Are you using Doc-to-Help or ForeHelp? Switch to RoboHelp for Word for $249
or to RoboHelp Office for only $499. Get the PC Magazine five-star rated
Help authoring tool for less! Go to http://www.ehelp.com/techwr

---
You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.



References:
Re: Font Selection Methodology: From: John Fleming

Previous by Author: Re: Telecommuting
Next by Author: Re: Font Selection Methodology
Previous by Thread: Re: Font Selection Methodology
Next by Thread: Re: Font Selection Methodology


What this post helpful? Share it with friends and colleagues:


Sponsored Ads