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Re: Font Selection, Name Changes, and Fainting Goats
Subject:Re: Font Selection, Name Changes, and Fainting Goats From:John Posada <jposada01 -at- yahoo -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Wed, 24 Apr 2002 13:05:52 -0700 (PDT)
You know the saying "I've forgotten more about technical writing than
you'll ever know!"?
I can't tell you how many hours I spent at a previous gig making sure
that every instance of a product WAS phrased as an adjective.
I HATED that legal department for it...maybe it's the brain's way of
blocking out things it finds objectionable.
oh, well....
--- S Ryan <sryan -at- sryan -dot- com> wrote:
> John Posada said:
>
> >Easy solution...make it a policy to never use your company name,
> >company product, or trademarked name as an adjective.
>
> This presents a legal problem at times. Brand names are adjectives.
>
>.....
>
> This is another case where we tech writers need to check with
> product marketing to determine the house style on this, or go
> directly
> to legal to make sure we're doing our part to uphold the
> intellectual
> property of the company. Misusing a company mark in docs is not
> only unprofessional and embarassing, but in a worst-case it could
> also be used as evidence by someone seeking to challenge the
> mark.
=====
John Posada, Senior Technical Writer
"I'm not flying...I'm falling with style"
---Buzz Lightyear
-----------------------------------------------
Current gig ending 4/30
Resume: http://www.tdandw.com/Resume_Posada_022202.doc mailto:john -at- tdandw -dot- com, 732-259-2874
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