Re: MARCOMM term: brandable?

Subject: Re: MARCOMM term: brandable?
From: Goober <techcommgoober -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 12 Jun 2002 13:36:34 -0700 (PDT)

private label

> My company provides web-based services to financial
> institutions and the
> Design Specs use "Brandability" to mean the
> customization requested by the
> FI, such as logo, colours, and home link. This is
> for design specifications,
> but I will be writing a white paper on our product
> fairly soon, where
> brandable may or may not be appropriate...
> Can anyone think of another, better, less
> brain-battering term for
> brandable/brandability?

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MARCOMM term: brandable?: From: Karen E. Black

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