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Personally, folks, I don't like HTML mail for several
reasons:
1. Many people still do dial-up Internet connections.
HTML introduces huge file sizes, making download
connections very cumbersome.
2. HTML email is a security nightmare! It's too easy
to bury malicious code in it to affect folks who open
it...and most have security-nightmare software like
Outlook that defaults to a "preview" that can do the
trick for the malicious.
3. People who do a great deal of email can wind up
missing messages because their "mail boxes" are full
of "pretty" HTML mail messages.
Designers of many kinds love to go overboard with
graphics and animation even when they don't need
to...or often when it is inappropriate. I suppose it's
the same thing that drives so many document-oriented
folks to do it with email!
Personally, I vote for putting the information on the
Web and putting a link in the email for those to "opt
in" at their leisure! If you can write intriguing
language as a "hook" to engage the reader's interest
it's no big thing to get a click on the link!
By the way, if you like "pretty" email so much, you
should look at the free IncrediMail
(www.incredimail.com). This is the easiest to use
complex email software I've seen!
Regards,
David
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