Re: Worth v Cost

Subject: Re: Worth v Cost
From: Nora von Gerichten <wlg -at- pacificcoast -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 25 Jun 2002 11:05:28 -0700

You can't determine your worth, you can only determine your cost.

I unequically determine my worth. Prospective clients who think I am not worth what I ask, can take a hike. I can bring in, from my writing, $7.5 million that does not have the strings attached that venture capital does. I change the bottom line for companies. I am not an expense anymore than a sales force is.

Like everything else in the market, worth is in the judgement on the buyer.
The only thing the seller gets to do is decide the cost.

To increase my worth, I have a shared risk arrangements with clients. My profit margin is around 80%. For a writer, as compared to widget manufacturing is non existent. As it should be with all TW.

I have to accept it and decide either to lower my cost or hold out for another buyer.

It is quite complementary when prospects try to out bid each other for my favours. TW can turn the tables to their advantage. My worth is what the market will bear. Right now I am riding quite a wave of international clients with excellent projects. It is all in how we TWs market ourselves.


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Worth v Cost: From: Arlen . P . Walker

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