Re: Worth v Cost

Subject: Re: Worth v Cost
From: Peter <pnewman1 -at- optonline -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 25 Jun 2002 18:39:19 -0400

Nora von Gerichten wrote:
> >You can't determine your worth, you can only determine your cost.
> I unequically determine my worth. Prospective clients who think I am not
> worth what I ask, can take a hike. I can bring in, from my writing, $7.5
> million that does not have the strings attached that venture capital
> does. I change the bottom line for companies. I am not an expense anymore
> than a sales force is.
> >Like everything else in the market, worth is in the judgement on the buyer.
> >The only thing the seller gets to do is decide the cost.
> To increase my worth, I have a shared risk arrangements with clients. My
> profit margin is around 80%. For a writer, as compared to widget
> manufacturing is non existent. As it should be with all TW.
> >I have to accept it and decide either to lower my cost or hold out for
> >another buyer.
> It is quite complementary when prospects try to out bid each other for my
> favours. TW can turn the tables to their advantage. My worth is what the
> market will bear. Right now I am riding quite a wave of international
> clients with excellent projects. It is all in how we TWs market ourselves.

Congratulations. Your self assured, positive attitude will be contagious
to your prospective employers or contract vendees so they should tend to
give you hiring preference. Their expectation is that your attitude will
come through in your writing and translate into more bottom line
dollars. Obviously, it works for you. If more writers had that attitude,
technical writing would become a real profession. Lawyers and doctors
have that attitude and approach to self marketing. Accountants do not.

"When a man sits with a pretty girl for an hour, it seems like a
minute. But let him sit on a hot stove for a minute-and it's
longer than any hour. That's relativity,"
- Einstein-

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Re: Worth v Cost: From: Nora von Gerichten

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