Dave Barry column on why people don't read manuals - how to make them read manuals...

Subject: Dave Barry column on why people don't read manuals - how to make them read manuals...
From: greg -dot- hamill -at- teradyne -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 10 Jul 2002 09:23:22 -0400



I wanted to do this when I created new manuals but was shot down every
time. On page 35 or so in a long document, have the

"NOTE: The first thirty people who read this and call this phone number
will receive a free $250 gift certificate."

Wouldn't that entice you to read more of the manuals from that company?
(I also open all of my junk mail because one of the surveys includes a $1
bill with the survey.)

Greg



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