Re: An ethical question

Subject: Re: An ethical question
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 11 Jul 2002 15:21:27 -0700

S Ryan wrote:

Is this a series of placed articles?


I don't think there is anything wrong with placed articles so long as they make clear in the byline or in some other way that the article comes from the company. Ideally, they should also be on a subject of general interest to the industry - not just a plug for the company.

But I don't really see placed articles as journalism. I consider them a type of marcom.

You say you were contacted
by a PR person. Is this the first you've heard of this? Are you expected to
cooperate and then pitch these reviews?

Yes, that's the situation. The suggestion didn't come from the editor, but from the PR person.

Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177

"Your working day is passing slowly
and you're thinking on the evening time
and we're running wild through your city
all your working days have passed us by."
- Mick Fitzgerald, "All Our Trades are Gone"

Save $600: Create great-looking Help files and software demos with
RoboHelp Deluxe. Get RoboHelp and RoboDemo - our new demo software - for one
low price. OR Save $100 on RoboHelp Office in June with our mail-in rebate.
Go to

Your monthly sponsorship message here reaches more than
5000 technical writers, providing 2,500,000+ monthly impressions.
Contact Eric (ejray -at- raycomm -dot- com) for details and availability.

You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit for more resources and info.

An ethical question: From: Bruce Byfield

Previous by Author: Re: An ethical question
Next by Author: Re: Documenting open source software in product?
Previous by Thread: RE: An ethical question
Next by Thread: RE: An ethical question

What this post helpful? Share it with friends and colleagues:

Sponsored Ads