Re: An ethical question

Subject: Re: An ethical question
From: "Steve Arrants" <stephena -at- compbear -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 11 Jul 2002 15:20:49 -0700


"Bruce Byfield" <bbyfield -at- axionet -dot- com> writes:
> Also, while reviewers often contact a company if they're having trouble
> with the product, or have questions about the direction of a product,
> otherwise, most reviewers whom I know keep an arm's length relation with
> the manufacturer.

Arms length, but cordial is how I worked it when I was working at CNET.
Most (if not all) reputable news/journals have very strict policies about
the editorial and marketing split. Even though I hadn't worked at Microsoft
for eight years, I wasn't allowed to review or edit reviews of Microsoft
products because of a *perceived* conflict of interest.

Most of the marketing people I had dealings with understood the wall between
marketing and editorial. They'd push a bit, but respected it.

===================
steve arrants
http://www.compbear.com Certified Cruelty Free
"The dream was marvelous, but the terror was great.
We must treasure the dream, whatever the terror."
---Gilgamesh





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References:
RE: An ethical question: From: Stuart Rogers
Re: An ethical question: From: Bruce Byfield

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