Re: What comes after the company name?

Subject: Re: What comes after the company name?
From: "Martin Page" <mpage -at- csl -dot- co -dot- uk>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 2 Aug 2002 12:14:46 +0100


Er, IMHO, I'm not sure Fortinbras or any other literary allusion is such a
good idea.
If anybody asks you what the name means, you'll have to explain and that may
make them feel ignorant or that you are a stereotype arty-f_rty techwriter
who'd rather be writing your Great American Novel. Either way, they might
resent or distrust you.

As for what to put after the company name - might I suggest nothing.
However, on your card you can put your main activity on your subtitle, e.g

Fortinbras
Technical Communications

This means that you can evolve your card as the market changes

Have a good weekend

M






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