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Re: What comes after the company name?I've been *resoundingly* informed offlist that Fortinbras is a Shakespeare? Tsk, tsk. Surely that's irrelevant. Character names, unless they are trademarks like Dirk Pitt(TM), are treated like book titles---not copyrightable. If your company can be identified with the major elements of Fortinbras' character, then go ahead and call your company Fortinbras Associates. Those who don't recognize the name won't care. Those who DO recognize the name will immediately know that you and your associates are young, ambitious, and insanely obsessed with revenge. It's called 'marketing' <grin>. -- Kat Nagel Owner, MasterWork Consulting Services Phone: (585) 820-4045 Fax: (585) 244-3565 katnagel -at- masterworkconsulting -dot- com 1986 SCORE focus group reactions to company name: Has superior skills Creates superbly-crafted products Passes on skills to journeymen and apprentices ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Buy RoboHelp Deluxe starting at only $798: you'll get RoboDemo, the hot new software demonstration tool that's taking the Help authoring world by storm, together with RoboHelp Office. Learn more at http://www.ehelp.com/techwr-l Your monthly sponsorship message here reaches more than 5000 technical writers, providing 2,500,000+ monthly impressions. Contact Eric (ejray -at- raycomm -dot- com) for details and availability. --- You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.
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