RE: What comes after the company name?

["Darren Barefoot" <darren -dot- barefoot -at- capeclear -dot- com>]

Hi,

Pronouncibility was definitely a major consideration in selecting the
name (as was availability of the URL). We didn't choose Fortinbras, but
we did select another Shakespearean one. It's shorter, more common and
easier to pronounce. Forgive my reticence to actual introduce it, as
we're probably 9-12 months away from doing anything public with it.

Don't be embarassed about not knowing who Fortinbras was...he's a pretty
minor character in Hamlet. He does get to close the show though: "Go,
bid the soldiers shoot."  Thanks. DB.

> -----Original Message-----
> From: bounce-techwr-l-65243 -at- lists -dot- raycomm -dot- com
> [mailto:bounce-techwr-l-65243 -at- lists -dot- raycomm -dot- com] On Behalf Of 
> kcronin -at- daleen -dot- com
> Sent: 01 August 2002 14:26
> To: TECHWR-L
> Subject: Re: What comes after the company name?
> 
> 
> 
> Given the open-ended goals of your company, I'd also suggest
> something generic like Associates, Consulting, Media, Inc., 
> etc. In particular the Information Design option might not 
> age well, and could look overly trendy, IMO.


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