RE: What comes after the company name?

Subject: RE: What comes after the company name?
From: "Darren Barefoot" <darren -dot- barefoot -at- capeclear -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 2 Aug 2002 13:07:06 +0100

Indeed, I'm all too aware of those sort of biases. Particularly the
"Communications" just doesn't sound geeky enough for my
liking. I'm increasingly leaning towards the "just the name" solution.
I'm afraid "Fortinbras & Associates" sounds too much like a law firm and
suggests to me that Fortinbras is one of the company owners. Which,
despite his Norwegian ambition, is not the case. He's apparently more of
a Mergers and Acquisitions man than a tech writer. DB.

> -----Original Message-----
> From: bounce-techwr-l-65243 -at- lists -dot- raycomm -dot- com
> [mailto:bounce-techwr-l-65243 -at- lists -dot- raycomm -dot- com] On Behalf Of
> Andrew Plato
> Sent: 02 August 2002 07:37
> Subject: Re: What comes after the company name?

> Keep in mind the biases that come along with these
> names:
> Media - So you had a rediculously overpaid position in
> 1998 and now you flip burgers.
> Communications - Another English major enters the work
> force
> Information Design - Huh?
> This is how some - not all - will see these terms.
> Stick with something innocuous that won't pigeon hole
> you. Like Fortinbras Corporation or Fortinbras &
> Associates. Or just name your company after a cat.
> Andrew Plato


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Re: What comes after the company name?: From: Andrew Plato

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