RE: Stealth marketing writing

Subject: RE: Stealth marketing writing
From: "Erika Yanovich" <ERIKA_y -at- rad -dot- co -dot- il>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 11 Dec 2002 11:18:11 +0200

John, just one remark on this: multiplexors (and tech. stuff in general) are bought by nerds who know their field well and presumably hate hyping. That's why our data sheets are hype-free. What you described goes well with consumer goods.

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