Slightly OT: J. Peterman WAS RE: Stealth marketing writing

Subject: Slightly OT: J. Peterman WAS RE: Stealth marketing writing
From: Amy Smith/Westford/IBM <amy_smith -at- us -dot- ibm -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 10 Dec 2002 13:49:03 -0500

He's baaaaacccccckkkk! Thanks to Vicki Camgros for alerting me to this.

Be sure to check out the blurb for the Shepheard's Hotel robe.

As a techwrl-r indicated to me off list, the catalog descriptions convince
you that buying a J. Peterman item will change your life. Now, *that's*
good marketing writing!!!


bounce-techwr-l-12789 -at- lists -dot- raycomm -dot- com wrote on 12/10/2002 11:29:02 AM:

> >> OTOH, marcom by someone who knows what they are doing is the stuff
> >> nobody realizes is marketing writing, but for some reason, they have
> >> urge to purchase the product.
> >
> >Like product descriptions in the old J. Peterman catalogs. :-) ;-)

> Hi, Amy....I'm not familiar with that catalog.

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RE: Stealth marketing writing: From: John Posada

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