Be sure to check out the blurb for the Shepheard's Hotel robe.
As a techwrl-r indicated to me off list, the catalog descriptions convince
you that buying a J. Peterman item will change your life. Now, *that's*
good marketing writing!!!
Amy
bounce-techwr-l-12789 -at- lists -dot- raycomm -dot- com wrote on 12/10/2002 11:29:02 AM:
> >> OTOH, marcom by someone who knows what they are doing is the stuff
that
> >> nobody realizes is marketing writing, but for some reason, they have
an
> >> urge to purchase the product.
> >
> >Like product descriptions in the old J. Peterman catalogs. :-) ;-)
>
> Hi, Amy....I'm not familiar with that catalog.
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