Stealth marketing writing

Subject: Stealth marketing writing
From: Amy Smith/Westford/IBM <amy_smith -at- us -dot- ibm -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 10 Dec 2002 10:54:02 -0500


> OTOH, marcom by someone who knows what they are doing is the stuff that
> nobody realizes is marketing writing, but for some reason, they have an
urge
> to purchase the product.

Like product descriptions in the old J. Peterman catalogs. :-) ;-)

****************************************************************************
Amy Smith | GPD User Assistance | IBM Software Group/Lotus Software
Phone 978.399.5009 | Tie line: 399.5009 | Email: amy_smith -at- us -dot- ibm -dot- com
-- IBM Confidential --
"The problem with America is stupidity. I'm not saying there should be a
capital punishment for stupidity, but why don't we just take the safety
labels off of everything and let the problem solve itself?"--Unknown



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Order RoboHelp X3 in December and receive $100 mail in rebate, FREE WebHelp
Merge Module and the new RoboPDF - add powerful PDF output functionality
to RoboHelp X3. Order online today at http://www.ehelp.com/techwr-l

Check out SnagIt - The Screen Capture Standard!
Download a free 30-day trial from http://www.techsmith.com/rdr/txt/twr
Find out what all the other tech writers, including Dan, already know!

---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.


References:
RE: Description of Tech Writers: From: John Posada

Previous by Author: Re: Publish On Demand with Booklocker / Writer's Digest
Next by Author: Slightly OT: J. Peterman WAS RE: Stealth marketing writing
Previous by Thread: RE: Description of Tech Writers
Next by Thread: RE: Description of Tech Writers


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads