Logo selection, a cautionary tale - extending Re: Font Selection Process

Subject: Logo selection, a cautionary tale - extending Re: Font Selection Process
From: "Gary Robinson" <GXR -at- ddpmi -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 13 Dec 2002 10:09:46 -0500


Cassandra Greer said:
"At one company I worked for, the fonts we were to use were chosen by the
company that created our Corporate Image."

That statement prompted some, not entirely pleasant, memories of a time when I was involved in a log selection process. I worked for a company which was changing its corporate identity. Our PR firm presented new logos as part of the process. One logo caught everyone's eye, including mine. It looked great in print and the company bought the logo and I started implementing it. That started nearly four years of difficulties of getting the logo to present effectively in the online documents we produced (mostly online help and web pages) and in other environments. In hindsight I should have noted that the 3-D sphere would never translate well to our promotional materials. All of our coffee mugs, pens, and other giveawayables all had to use a flat, 2-D cir
cle. Worse, the logo contained the large, red sphere (bug) combined with very small text (logotype). On a monitor it was difficult to downscale the logo so the sphere wasn't so dominating and still maintain the readability of the text. Even though the logo was very effective when printed on a page, it never worked well in other formats, especially electronic displays.

Gary G. Robinson
Technical Communications Consultant
Pillar Technology Group, LLC
currently assigned to Delta Dental Plan of Michigan



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Check out SnagIt - The Screen Capture Standard!
Download a free 30-day trial from http://www.techsmith.com/rdr/txt/twr
Find out what all the other tech writers, including Dan, already know!

Order RoboHelp X3 in December and receive $100 mail in rebate, FREE WebHelp
Merge Module and the new RoboPDF - add powerful PDF output functionality
to RoboHelp X3. Order online today at http://www.ehelp.com/techwr-l

---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.



Follow-Ups:

Previous by Author: Re: fonts
Next by Author: Re: Publish On Demand with Booklocker / Writer's Digest
Previous by Thread: Re: Documentation Lifecycle
Next by Thread: RE: Logo selection, a cautionary tale - extending Re: Font Selection Process


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads