Re: Logo selection, a cautionary tale - extending Re: Font---Selection Process

Subject: Re: Logo selection, a cautionary tale - extending Re: Font---Selection Process
From: kcronin -at- daleen -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 13 Dec 2002 08:45:32 -0700

Gary wrote:

>...One logo caught everyone's eye, including mine. It looked great
>in print and the company bought the logo and I started implementing it.
>That started nearly four years of difficulties of getting the logo to
>present effectively in the online documents we produced (mostly online
>help and web pages) and in other environments. In hindsight I should have
>noted that the 3-D sphere would never translate well to our promotional
>materials. All of our coffee mugs, pens, and other giveawayables all had
>to use a flat, 2-D circle. .... Even though the logo was very effective
>when printed on a page, it never worked well in other formats, especially
>electronic displays.

I feel your pain - one company I was with used a shaded 3D sphere for our
product's logo, and I had to try to create the desktop icon for starting
the application, using only the 16-color icon palette many workstations
support. That was a challenge, and the results were less than fabulous.

I've found there is often a disconnect between ad agencies' ideas and the
realities of your company's deliverables - some proactive troubleshooting
can really help out.

Keith Cronin
Am I ambivalent? Well, yes and no...

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