RE: Customer contacts? (repost)

Subject: RE: Customer contacts? (repost)
From: Jason Willebeek-LeMair <jlemair -at- cisco -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Sat, 14 Dec 2002 14:41:25 -0600

A lot of companies will give you training dollars, but not customer visit
dollars. Interesting problem.

So, go to the same training that your customers do.

Example, I just went to CCNA training (passed the certification exam, thank
you). I sat in a room with 20 other people who use our products. Not all
of them use the products I document, but a lot of them do. Instant
contacts. I have the e-mail address of every one of them. They are all
willing to have me bug them about what they are doing with our products.
And I gave them my e-mail so that they can ask me questions about the
product. I am not going to be their tech support, (I told them that
problems need to go to the support people), but they can ask me things like
"I want to do this, and I do not see it documented anywhere".

Not only that, but you also get industry training that can make your content
more, ummm, relevant to your customers. Win-Win.


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