Re: Marketing Writing and Tech Writing (Was: RE: Description of Tech Writers)

Subject: Re: Marketing Writing and Tech Writing (Was: RE: Description of Tech Writers)
From: Anthony Davey <ant -at- ant-davey -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 19 Dec 2002 20:46:34 +0000

Okay Guys,

I admit it, I do technical and marketing writing as well, and even write articles and case studies for PR (half way to journalism).

What I originally meant to suggest was, as others have proposed, that marketing writing is a specific skill that, in part, depends on a particular mind set. You call it a different style, but I would suggest that there is more to it than just learning how to write in a different style.

Now the potentially controversial bit: I would guess that, like me, Steve and Willow are perhaps writers turned technical, rather than ex-SMEs (now I know what it means) turned to writing. I would also argue, to a potential client, that writing is writing is writing. But I would not claim to be able to take on writing the back-end system manuals for Diane's gene testing chips (though having to learn enough about genetics to help with the front-end would be a great experience). Nor would I leap at the chance to write anything for an audience of SMEs, unless I was close to being one myself.

Steve and Willow are obvously marketing writers as well, and I would not tell them not to do it, so that I can have all of the work; what I was suggesting was that there are areas of specialisation that some of us are suited to and others not. Maintaining our specialisations will keep our standards up, and that is one of the things that will maintain our status as writing specialists (e.g. John's recent early Christmas present).

Wishing us all a good holiday and a prosperous New Year,

Steven Oppenheimer wrote:

Ditto. I do tech writing and marketing writing. Also journalism, white papers, etc. I've never understood people who think that human beings can only do one narrow, specialized kind of thing.

Steve O.

Subject: RE: Description of Tech Writers
From: "Foster, Willow" <WFoster -at- friedmancorp -dot- com>
Date: Tue, 10 Dec 2002 07:35:11 -0600
X-Message-Number: 5

Anthony Davey [mailto:ant -at- ant-davey -dot- com] wrote:
~> I'll take issue with the claim on the Daily Admin posting:
~> "You too can write marketing materials" and say no you can't.
~> You stick to your TW speciality and I'll stick to mine.

Uhhh... Actually I can and do, thankyouverymuch. Writing is writing is
writing. While the style is different, it's all still sitting in a chair and
pounding something out. Please do not be so bold as to tell me what I can
and cannot do.


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Marketing Writing and Tech Writing (Was: RE: Description of Tech Writers): From: Steven Oppenheimer

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