RE: Are you using personas? (Take III)

Subject: RE: Are you using personas? (Take III)
From: jsokohl -at- mac -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 3 Feb 2003 11:16:47 -0700

The Cooper-esque ( would be to use the fewest, most
important personas: Ideally using one. That is, producst should be
designed for the one core, main, non-pareil user. "The Inmates are Running
the Asylum" gives a solid background for the importance of personas. It
also indicates why demographics aren't persona builders. Remember: it's
not what a person IS, it's what a person DOES that counts in interaction

Four great articles here, too:




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