Re: INDUSTRY COMPETITIONS

Subject: Re: INDUSTRY COMPETITIONS
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 01 Apr 2003 13:59:43 -0800


dmbrown -at- brown-inc -dot- com wrote:

In fact, I wonder whether an award will attract any business at all.


There's value in being able to refer to "our award-winning product" or "our award-winning tutorial" depending on the context.

Can you be more specific? What value do you perceive? Beyond making the writers and their managers feel good, I honestly don't see any.
I seriously doubt that most people will buy anything beyond a $100 software package simply because it's won awards that they've never heard of. And, personally, I'd think twice about spending $100 on that basis.

--
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177
http://members.axion.net/~bbyfield

"Here's to you, whoever you may be,
You who held me up while I was sinking in the sea,
If you were in Kiltartan, and me in Katmandu,
I still would not forget you, and I'd do the same for you."
- OysterBand



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Follow-Ups:

References:
RE: INDUSTRY COMPETITIONS: From: Anna Langley
Re: INDUSTRY COMPETITIONS: From: Bruce Byfield
Re: INDUSTRY COMPETITIONS: From: dmbrown

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