Re: INDUSTRY COMPETITIONS
Can you be more specific? What value do you perceive? Beyond making the writers and their managers feel good, I honestly don't see any.In fact, I wonder whether an award will attract any business at all.
There's value in being able to refer to "our award-winning product" or "our award-winning tutorial" depending on the context.
I seriously doubt that most people will buy anything beyond a $100 software package simply because it's won awards that they've never heard of. And, personally, I'd think twice about spending $100 on that basis.
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177
"Here's to you, whoever you may be,
You who held me up while I was sinking in the sea,
If you were in Kiltartan, and me in Katmandu,
I still would not forget you, and I'd do the same for you."
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- Re: INDUSTRY COMPETITIONS, dmbrown
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