Re: INDUSTRY COMPETITIONS

Subject: Re: INDUSTRY COMPETITIONS
From: dmbrown -at- brown-inc -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 01 Apr 2003 15:39:05 -0800


dmbrown -at- brown-inc -dot- com wrote:
>
>There's value in being able to refer to "our award-winning
> product" or "our award-winning tutorial"...

and Bruce Byfield wrote:
>
> Can you be more specific? What value do you perceive?
> Beyond making the writers and their managers feel good,
> I honestly don't see any.

I think I'll answer by quoting John Posada:

If you don't think that marketing departments love this stuff,
check this link:

http://www.contextmedia.com/news/full_story.jsp?itemId=176

>
> I seriously doubt that most people will buy anything beyond a
> $100 software package simply because it's won awards that
> they've never heard of.

Not simply because it's won an award, but you always to mention everything that helps you stand out from the crowd of competitors.

Companies who sell award-winning products seem to agree. :)

--David

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References:
RE: INDUSTRY COMPETITIONS: From: Anna Langley
Re: INDUSTRY COMPETITIONS: From: Bruce Byfield
Re: INDUSTRY COMPETITIONS: From: dmbrown
Re: INDUSTRY COMPETITIONS: From: Bruce Byfield

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